They say, "a high hits you within five minutes, followed by a caffeine boost 15 minutes later. But hold on - the ride lasts five hours and the concoction is "350 percent stronger than Red Bull. The effect is part chemical - this drink uses "simple" sugars that don't need to be broken down by the body to create a sugar buzz, and a much larger dose of vitamin B12 - and part psychological." Hooray for Cocaine!

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