iVan and I were chatting yesterday about how the lower case "i" is, well, overused. But when you put it in front of a word, the word seems to take on all the sleek and techy trimmings of such ideas as the iPod, iMac, iKea, etc.
Take for instance, iVan's name. It may at first glance put other images in your head. iVan said, " it makes me feel like a vehicle with shag carpeting and no windows." But what else might you be thinking about iVan? Cutting edge? Ahead of the game? Early adopter? I think so!
With this concept in mind, I'm considering starting my own company called iCompany. I'm not sure what we'll manufacture, but it's sure to sell well. iGuarantee it!
September 13, 2006
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