September 29, 2006

PRODUCT RED {So Rad}

If you haven't "fallen into the Gap" lately, you'll want to come October 14. Gap, along with Motorola, Geogio Armani, American Express, and Converse are all launching Product {Red} in the US. Masterminded by Bono {of course}, Product {Red} is launching a clothing line with Gap which is made from 100% African cotton and actually made on the African continent. 50% of revenue will go back to Africa to fight AIDS among the women and children there. Likewise, Motorola is offering a Red sliver cell phone, Armani is offering accessories {sunglasses and watches}, Converse has their classic shoes available with African patterns, and American Express has a Red card {for now this card is only available in the UK}.
A musthave from the Product {red} line are the red t-shirts. Each has a word that ends with the word red and they keep the word red in {parenthesis}. Stacey said she found the shirt that will be mine on October 14. Hamme{red}. That sounds about right!



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